W3C:

2008-08-15: Web-based video is exploding, for advertising, enterprise collaboration, entertainment, product reviews, and other applications. As prices drop for consumer electronics, amateur and professionals alike are creating increasingly high quality videos. Social networks are sprouting up around Web-delivered media. W3C today launched a new Video in the Web Activity to make video a "first-class citizen" of the Web. The initial scope of work, determined as a result of a successful W3C Workshop on Video will be conducted by three groups: