eBay sellers, like yourself, understand that creating a professional looking auction page and a professional looking "me" page is key to your business. You are constantly looking for new tips and tricks that will help you deliver a more powerful, effective ad. With competition growing you need to use HTML to pull in prospective buyers. Easy HTML for eBay was developed with input from eBay Power Sellers and provides the foundation that you need and want to make the most of your business, including information on:

• Creating an Auction Listing
• Creating a Simple Description
• Adding Pictures
• Arranging the Page
• Decorating the Page
• Styling the Text
• Creating Links
• Adding Sound, Video, and Animation
• About Me Pages and eBay Stores
• Making Your Listings Stand Out

Great For Beginners
I teach many eBay classes and this book will be a definite recommendation to learn to use HTML to improve their listings. Very basic as it needs to be.

Excellent presentation, content OK
The presentation of the material in this book is excellent. It has the look and feal of a modern school textbook and is very easy to follow. The illustrations and screen shots are great.

The focus of the book is on presentation of listings (it is about HTML!). Topics covered include setting up photos, clipping images, and the use of video/animation and sound. From a personal perspective the latter two are annoying in most instances.

Following the book will result in well presented listings. Advice on actual content (wording)is limited. Much of the content is covered off in ebay hacks, albiet lacking the same level of illustration.

If you are familiar with HTML the book won’t give you anything new. Cover price of $19.95 may make it slow to get your money back off this book. There are more useful books (driving ebay traffic, ebay hacks).

I’m not great with HTML but I don’t think it will be much better as a result of this book (although ebay stores are covered it does not detail how to structure companion sites).

Example from my homepage:
http://mysite.verizon.net/vze48sdz/id1.html

If you have no HTML experience, don’t like getting into technical details and want a very user friendly guide, this book is a very soft introduction.