Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don’t be surprised if it completely changes the way you think about Web design.

Three New Chapters!

• Usability as common courtesy -- Why people really leave Web sites
• Web Accessibility, CSS, and you -- Making sites usable and accessible
• Help! My boss wants me to ______. -- Surviving executive design whims
  

"I thought usability was the enemy of design until I read the first edition of this book. Don’t Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don’t Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book’s assumptions, such as "We don’t read pages--we scan them" and "We don’t figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert’s ability to judge Web design. You’ll never form a first impression of a site in the same way again. --Stephen W. Plain

Topics covered:

• User patterns
• Designing for scanning
• Wise use of copy
• Navigation design
• Home page layout
• Usability testing

Yesterday’s Web looked far different from today’s Web, and tomorrow’s Web will look more different still. Amidst all of this change, however, one aspect of Web use remains the same: The sites that offer the best, easiest, most intuitive experience are the ones people visit again and again. To ensure that your sites provide that experience, you need this essential guide from usability guru Steve Krug that distills his years of on-the-job experience into a practical primer on the do’s and don’ts of good Web design.

In this second edition, Steve adds three new chapters--in the same wry and entertaining style as the original--that explain why people really leave Web sites (Usability as Common Courtesy), how to make sites usable and accessible (Web Accessibility, CSS, and You), and the art of surviving executive design whims (Help! My Boss Wants Me to ____), plus a new preface and updated recommended reading.

People won’t use your web site if they can’t find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it’s a bottom-line issue. In Don’t Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.

Krug’s clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.

Yesterday's Web looked far different than today's Web, and tomorrow's Web will look more different still. Amidst all of this change, however, one aspect of Web use remains exactly the same as it did at the Web's inception: The sites that offer users the best, easiest, most intuitive experience are the ones users visit again and again. To ensure that your  sites provide that experience, you need this essential guide from usability guru Steve Krug. Distilling his years of on-the-job experience into a practical primer on the do's and don'ts of good Web design, Steve makes sure that you come away with a solid understanding of the usability principles that will determine your sites' success. With a fresh perspective, Steve returns to the principles covered in the first edition to reflect on them anew--commenting, amending, amplifying, reconsidering and offering new examples to emphasize their relevance. The book also includes a new preface and covers accessibility and Cascading Style Sheets for the first time.  

Great book full of truths.
If you are looking for a book with the main principles about web usability do not hesitate and buy this book. It might be a little bit outdated but 90% of the book is still totally true. Don’t miss it!!

An absolutely stunning book on usability
This book is fabulous. It is very clear and easy to read, it points out how far you can get by just using common sense (and how you can develop it if you haven’t got it), includes basic design principles and human psychology as well as some pretty strong examples. It shows you how a usability test can be performed and talks about what you should focus on. I very much like the approach that there is no average user and not just one correct way to design a site. This book is of great value, a true classic and I highly recommend it to anyone who is interested in the topic. It is so well layouted and designed that I don’t need a marker to highlight anything!

Common sense...so why did I buy it?
Bought because it was on Joel on Software’s reading list. Clear and simple, easy to understand. If picked up in a shop, I would not have bought it.

- not much content, lots of whitespace, large fonts, lots of images
- common sense (ie, most of it you probably already know)

Read a few pages, then sent it to a friend who is building her first website.

Reinforced Common Sense
As the subtitle says, it is mostly common sense. But to have it reinforced like this turns judging web site designs into a much simpler task. I found myself feeling like I had confirmation for many thoughts I have on the subject, but it raised my awareness of different user view points to a higher level. One item that was quite new to me though was the subject of usability testing. He explains his approach quite well and makes it sound quite easy and very useful. If nothing else, it gives you a sense of empathy for various user experiences on the web. Which can only help you improve your design’s ability to meet their needs.

I highly recommend anyone who is involved with web development in any way to check out this very quick and easy read.

Just get it!
Absolutely brilliant book. You can find heavier books on the subject, but this one is a must have. Practical advice, to the point, explained so anyone can understand and remember it. Clear and beautyful design. Just about every spread has got illustrations. And you can read it all in one day. Everyone that has anything to do with web usability (or RIAs) should get this. Its also entertaining, I truly enjoyed reading this book!

Easy reading
A lot of good points and easily read. Recommended for improving your web-site for the sake of your visitors. Absolutely recommended!

An accessible book on building accessible sites ... and more
This book is excellent -- simple, straightforward and very accessible itself.

As someone with a big interest in print layout and type, both in practice and as an author/publisher Type & Layout: Are You Communicating or Just Making Pretty Shapes working ion the internet, I wanted to improve my practice to match my print practice.

This book has done more for my knowledge of website fundamentals than any other book I have read -- and I have looked at quite a few of them.

Something special about this book: Krug talks about the principles underlying the practical. His discussion of decision-making research and practice, what actually happens when someone approaches a website, is very useful and applicable in all sorts of ways in life.

I am currently redesigning my publishing website; after reading Krug’s book, I am now redesigning the redesign.

Cheers, Geoff

Geoffrey Heard, Business Writer & Publisher

"Type & Layout: Are you communicating or just making pretty shapes", the secrets of how type can help you to sell or influence, and "How to Start and Produce a magazine or Newsletter", now at the new low price of $29.95. See these books and more at http://www.worsleypress.com or Amazon

Great advice
I read this book when I was still an amateur programmer. I since earned a university degree in computer science and am a professional web developer, and I still use the advice given in this book. User friendliness and value to the customer (which go hand in hand) are the most important lessons any programmer can learn.

This book has a (seemingly) intuitive thesis: web sites should be designed with the user in mind. More particularly, the harder one has to work to figure out how to use something, the worse it’s designed; web site use should be obvious (or at least self-explanatory). I say "seemingly" intuitive because it ought to be intuitive but a lot of programmers, especially inexperienced ones, forget that.

While this book is geared towards entry-level people, it will serve as an important reminder to seasoned professionals of the basics of good design and user-friendliness. With that said, I think that new designers (who are most prone to poor usability design) and people who feel they have not been designing with the user in mind will benefit the most from reading this book, and much of the advice in this book will be useful even years later.

Excellent, quick read
Steve Krug follows his own advise and lays out the book in such a way that you can absorb the first six chapters, the good ones, in no time, and leaves you with a much better understanding of the problem of making anything usable. Everyone making web sites or software of any sort for use by someone else needs to have read this.

Don’t Make Me Think
Straightforward, readable, and practical. This book is a must-read for all who are designing a website or thinking about it.

Great tips, and funny to boot!
This book gives you tips about how to set up your website so it will be more user-friendly ... and is a funny read as well! So many user manuals are long and dry, but Krug keeps the info down to the bare essentials, and makes the book highly readable and entertaining as well. Highly recommended.

[...]

Why didn’t I think of that?
Great, common sense look at how to correct all the stupid things we do to mess up our websites.

A Great Usability Primer for Web Developers
Yes, this is an entry-level book, targeted at the people who need it most: the frontline of Web developers and "designers". The content of the 2nd edition could be updated, but Krug’s non-nonsense, easy-to-read approach still makes Don’t Make Me Think one of the first books I recommend to my Web development students.

A must read
Everyone who designs web apps should have a copy of this book.


It changes how you think about Interactive architecture and page usage.

Should be on every web designers shelf
A staple book that has standardized so many design and usability concepts. It isn’t that long, but it is so dead-on with usability that this as close to the the Bible you can get for web usability. Full color pages and tons of practical examples make it easy to associate with problems many regular people face. Web interfaces should be mind-numbingly simple and functionality should always take precedence over aesthetics. Worth reading every couple of years to reconnect to the core foundation of what websites are REALLY about. My highest possible rating.

Don’t Make Me Think
It’s a great book for introducing the mindset of web usability. It doesn’t overload you with information, but shows you how to think when developing a web app.

Improve Your Website
I’ll bet that every person who builds a web site, personal or commercial, big or small, thinks that, even if it has a few faults, it’s pretty good. I’m not certain that people who visit sites have as charitable a view. Steve Krug believes that the visitors’ views could be improved with a common sense approach to web usability.

The theme is set out in the title. Web users don’t want to have to think. In order to incorporate that fact into web sites, Krug sets out some simple concepts for web designers to follow. I hesitate to list these rules because they are so simple that if you read a summary here, and pay attention to them, you almost don’t need to buy this book. But Krug’s skill is in convincing you that you should take his advice, and suggesting how to implement it. His guidance is simple, including: design pages for scanning, not reading; make sure the user knows where he is on the site through navigation design; and test sites with real users.

The author suggests that the book is so short it can be read on a longish airplane ride. But the points he makes are so important that everyone responsible for a web site, whether designer or CEO needs to be reminded of them. I know that I consider myself pretty savvy when it comes to usability, but I came up with several tips for quickly improving my web site as I read the book. (I also saw a few weaknesses in my site that the author identified that weren’t so easy to correct quickly, but I’m working on those problems.) Moreover, while I didn’t laugh out loud, I found the book so good natured that it was easy to become absorbed.

The book has little of a technical nature about browsers or web authoring software, but instead deals with a few broad principles of web usability. That’s enough reason to recommend that everyone with a web site of any kind should read this book, especially since it is so easy to go through. I can’t guarantee you will find something of use, but I’d love to get your URL if you don’t.

excellent
I am a web UI developer and I have bought a lot of books already including (theory and implementation books)but no book has been as useful as this book so far.

Easy To Read
I can’t honestly say that I learned a lot from this book, but I considered it to be a very accessible book, and it explains the topic well, along with sharing some important ideas and some specific recommendations. I’m glad I read it, although it hasn’t really altered the way I work very much.

Interesting look at Websites
Many of Krug’s findings are very true and helpful to analyzing the effectiveness and usefulness of a website! I appreciated the short length of the book, but at times still found myself skimming some parts. Overall a worthwhile read!

Good for beginners
I bought and read this book a few years ago, and when I picked it up for a second read-through last week, I realized that even though the book deals with "timeless" topics, it is starting to be a bit dated. Especially the examples and illustrations put it out of date.

The text and thoughts behind the process are still valid, but needs better reference material to be relevant for today. If you can pick it up cheap, then it is still a good read/buy though.

common sense would say you same
i bought the book based on lot of those positive responses in amazon, also another books was referring to it. well, if you are totally new to web design and usability - maybe this is a good place to look at - but, most of things are little too common, you can work them out yourself. Annoying are also those comics & cartoon styles inside the book - reminds me a schoolbooks for a foreign language study. Too basic. really. and the amazon also changed a design, but a one section of a book is totally devoted on that :(. no more such tabs at amazon....as he writes in a book

Very good book for the do it yourselfer
Everyone in our IT department that has anything to do with our products SDLC had to read this book. At first I was a little reluctant since it was "required", however, the book is a very good read. It was easy to understand and a pretty quick read. The author used plain English and broke down anything that might be new to the "usability newbie". If you are looking for a book to get you started trying to do a little usability testing yourself, then this book is for you. However, if you have some usability experience - this book is probably a little too elementary for you.

Fun, Quick, Easy To Read
This is a great book with good suggestions for anyone involved in Internet sales or development. Without question, you can find a more technical book out there ~ but they are so dry and boring its hard to stay awake while reading them. Not with this book. It is quick and easy to read. A straight forward easy to understand book.

The title is very accurate

This book makes me think
Yes, this book makes me think contrary to the title. And I assume that’s what the author wanted, and he lives up to it. I am happy I got this one.

Very good book for Web design
This is a very helpful book for web design. A very easy (and short) read also independent of any technology.

Simple to understand but chock full of important content!
One of the must have books on my reference shelf is "Don’t Make Me Think, A Common Sense Approach to Web Usability" by Steve Krug. I’ve recommended this book to many people, so I thought it was about time to give it a proper review.

One of the things that first drew me to this book when it first appeared was the subtitle. I’ve said it again and again, but it bears repeating...much of the "science" of good UI design is just common sense. This begs the question as to why some people find it so hard, and I think the answer lies in the idea of common sense in our society. We are so busy being busy that oftentimes we don’t slow down enough to really *think* about a problem and thus the common sense solution eludes us. A book like "Don’t Make Me Think" is a great way to make you put on the brakes a little and examine the fundamental principles of usability. For those of you that aren’t web developers, don’t be scared off. Although the focus of Mr. Krug’s book is web design, most of the concepts are equally extensible to other software design work

If you’ve not read any books on interface design or usability before, this book provides the perfect intro into that world. As he mentions in the forward, this book is for those people or companies that don’t have a usability professional on board or can’t hire one for some reason or another. By taking the ideas introduced in "Don’t Make Me Think" you can be on your way to doing this work yourself very quickly.

The author’s writing style is both casual and witty and he follows the advice of his title when explaining new concepts, breaking it down so you can understand the underlying psychology without getting bogged down in terminology or theory. Chapter 1 begins with an introduction to what the author calls "Krug’s First Law of Usability": "Don’t Make Me Think". Simply put, this means that your ultimate goal is to design your interface so that when you look at it, it is immediately evident what you can do and how you go about doing it. In this chapter, Krug explores some of the elements of design that put more cognitive load on us than is necessary and then demonstrates ways to reduce this load. This is done through both the narrative as well as excellent graphics which simply but elegantly display his point.

Chapters 2 through 5 begin the exploration of how we really go about using an interface and set forth the guiding principles we need to be thinking about when designing. First, Krug talks about the difference in what we design for (reading, more reading and even more reading in a set pattern) vs. the reality of how people scan through an interface in a seemingly chaotic way. He then extends on the lessons learned here by helping you understand the techniques you can use to design interfaces for scanning rather than reading. He addresses five important things you can do to achieve the goal of capturing user eyeballs as much as possible: creating a clear visual hierarchy, breaking pages into clearly defined areas, minimizing ui noise, making clickable elements obviously clickable and taking advantage of established UI conventions. This first section wraps up with a discussion of why we like "mindless" choices and the importance of good copywriting and how you need to omit all but the essential words in your design.

Chapters 6 and 7 focus on the elements that Krug believes you must get right in your design. Chapter 6 is concerned with laying out the fundamentals behind good navigation. Since this is an area I call a lot of bad designs out on, it’s one that I really enjoyed. Krug discusses some of the basic concepts of navigation and why navigation is so important to a user. He deconstructs various navigation conventions and explains why they work or don’t work effectively. He also addresses the good use of search, page names, breadcrumbs, and the tab metaphor. Chapter 6 ends with a number of great graphics which show several sites as they were designed and the author’s analysis of what was wrong. He then shows a revised version based on what he would do and in some cases also shows the company’s own effort at making some improvements. As they say, a picture is worth a thousand words, so it would be good for the reader to spend some time pouring over these excellent examples. Chapter 7 is devoted to the design of the homepage and how to best design that important first impression. As in Chapter 6, there are a lot of great "before and after" examples to round out the theory.

The next two chapters of "Don’t Make Me Think" are concerned with how you make sure you did the right things in your design. That is, they focus on one of my favorite topics, the idea of usability testing. In particular, Krug wants the user to walk away after reading these chapters realizing that usability testing is within reach of every single developer out there. Sure, in the ideal world we’d all have a department of usability experts that are there to critique our designs and help us craft the most user-friendly interfaces possible, but we all know that our day to day jobs are far from the ideal world. Still, Krug argues, you can find value in any amount of testing you can do. Krug espouses some common sense thoughts about usability testing, such as the idea that it is an iterative process, that you should test early and often and that testing even one user is better than testing none. Once he convinces you of the importance of usability testing, he presents some simple to follow instructions on how you can carry out your own tests. As he points out, it doesn’t have to be expensive or fancy. You really can do this stuff on a shoestring budget. Chapter 9 ends with a sample excerpt from a test session, which in my opinion is probably worth the cost of the book right there.

Krug wraps up the final chapters of the book with a focus on the larger concerns of interface design, such as why usability should be considered a common courtesy, where accessibility comes into the picture and how to deal with a boss that "doesn’t get it". If you just want to cut to the chase and start improving your designs right away you can skip these chapters, but they do a nice job of summarizing at a high level many of the salient points of the book.

All in all, "Don’t Make Me Think" is a thoroughly enjoyable read and a very practical book for those that aspire to create better interfaces for their users. Coming in at just under 200 pages with lots of clear illustrations, you can probably read this book in a couple of evenings, which is great for those of us intimidated by the 1000 page tomes that populate the computer section in most bookstores. Probably the best part of "Don’t Make Me Think" is that it applicable to the work you are doing today. You can read a chapter or two and immediately start putting the concepts into practice and the value you’ll get as you do so far exceeds the book’s cover price. "Don’t Make Me Think" is highly recommended and I hope you make the decision to add it to your reading list today. You don’t even have to think about it! :-)

Well written, quick read... just what I needed!
I was in the middle of redesigning one of my own web sites, and had a coupon to redeem for Amazon, so I picked up this book. Steve does a great job with this book. Very well written, concise, and to the point. For someone like me, who is an amateur web designer (just doing several sites of my own), this was just what I needed to get me thinking about how usable my site is, and how people really use web sites.

There are no specific coding examples, or HTML, or CSS, or anything like that. It’s not meant to be a book to teach you how to actually build the web site with HTML or CSS. Instead, it is more of a higher level, overall picture, type of thing. That’s just what I wanted, and I wasn’t disappointed.

It made me go back and rethink how I was laying out some things on my web site, and how I always include WAY too much text. I’ll be using a lot of the ideas in this book to eventually go back and rework all of my sites!

What’s up with the binding?
A nicely crafted book-like this one-that falls apart with no overuse is like a nice piece of clothing that won’t stand the first wash. And we are not taking about cheap clothing here. But anyway, let’s focus on what matters most: the content. I was expecting more from the book, but overall I don’t feel disappointed. I wouldn’t call the book simplistic because it heavily relies on common sense. After all, you don’t have to go very far on the web to find sites where common sense seems to be the least used of all senses. The chapter on usability testing was particularly useful to me. And although nothing in the book was particularly striking or illuminating, I felt it made a positive contribution to my knowledge on the subject.

A must-have
If you’re involved in developing (as myself) or designing web-sites (or any other software intended for actual people), this book will give you helpful insights in the usability issues you are bound to encounter.

The book is very well written, and is fun to read.

Excellent book about web usability with lots of nice examples
"Don’t Make Me Think" refers to the way people tend to use the web: they don’t read they scan. That means that your site needs to be organized to make identification and navigation as instinctive as possible. Having an efficient navigation system and laying out your content to clearly reveal the embedded hierarchy should go a long way towards achieving this goal. Don’t forget a good search function.

One of the main point the author want’s you to get is that having external users to test your site will give you valuable insights on how you can make it work for them. He walks us through such a test scenario, which is quite useful.

There is also a chapter on accessibility, which is nice and which gives us an easy way to make our site quite accessible to most. My favorite idea is to add a "skip to main content" link to the top of all pages. By styling it with a "display: none" it won’t affect any layout would be very useful for blind people using screen readers. Food for hought.

Classification is one topic on which I disagree with the author though it’s only noted in a footnote. His view is that "things" should live in one place on your site and if necessary use cross-references to bring people there. I think that "things" should live in all the probable places a user might want to look for it. On one side you have a hierarchy on the other you have a tagging system. Given growing popularity and ubiquity of tags, I think that this won’t be much of a stretch for anyone in the near future.

This book was certainly worth reading. I have learnt quite a few things and I recommend it to all web developers.

Practical
A very accurate and realistic look at the sociology behind user interface development and philosophies on how to deal with it. I recommend this book to all of my front-end developers.

excellent
An excellent resource for anyone who has any input into web design. Recommended to me by a designer and I find it very usable and an easy, fun read.

Brilliant - easy to read and understand
Brilliant book. Very easy to read and digest, infact wonderful usability. I highly recommend this to anyone who builds website from the beginner to the advanced professional.

Great & funny book on web usability!
This is a great book on web usability that is as entertaining as it is informative!

Krug’s first law of usability is the title of the book, "Don’t make me think!" As his wife describes it, "If something is hard to use, I just don’t use it much." And I think that’s true for a lot of us.

He notes that most people just scan a page, so you need to act like you’re designing billboards when you design your website. He then goes on to provide lots of tips on how to do that.

He also emphasizes cutting out unnecessary words...or as he puts it, "happy talk must die."

This guy is really funny and he definitely knows his stuff. Regardless of whether you’re trying to set up your first website or web design is something you do for a living, you’ll find everything you need (and nothing you don’t) in this great guide to web usability.

Kara Lane, author of Wake Up to Powerful Living: 12 Principles to Transform Your Life!

Even if you’re not doing usability testing...
For any developer or designer who cares about user experience (and doing a better job), this is your book! No techie stuff. Just clear, to-the-point, and well-illustrated examples of what a user really does and the end-results you want to attain to make their experience a pleasant one.

It breaks my heart to give this book anything less than five stars, but the binding is horrible! I have about a dozen segments of the book that all broke away from the hard and inflexible binding as I read the book. Use extreme care - the publishers did not design this binding to lay flat in any way!

Don’t think, just buy it!
Excellent book.

Being an internet user, i’m used to the tipical usability flaws on web applications. Being a developer, i’m used to write programs that work and also, to blame users that "don’t get it". Well, after reading this book, turns out i’m now a smarter user and a better developer.

Quoting the book: "Like a lot of common sense, it’s not necessarily obvious until after someone’s pointed it out to you". As a developer, i needed it. I’ve read it in 2 days (large fonts are used).

The bookbinding however is not very good (pages are not very well attached).

Terrible binding
This is an expensive book (list price) for something less than 200 pages. Nonetheless the advice within it is worth every penny. I won’t repeat what other reviewers have to say about the content. But please note that my copy fell apart before I’d finished the first read. The binding is awful. The pages fell out in ever increasing chunks until all I now have left is the cover and a bunch of sections that I have to keep stuffing back when I put the book away. And, it’s a book that I refer to frequently.

Right to the point
This book has a no nonsense approach to web usability. Krug puts into words what we take for granted when both using AND designing web pages.

Valuable even if you are not a web designer
This book are useful to anyone planning any sort of process which other people will use -- not just web pages.

I bought this book because I was working on a related problem for a consulting firm -- how to integrate research and documentation of said research. The insights from this book into how people use a computer-based system allowed me to identify what was wrong with all of the proposed solutions -- such as software designed to handle references, like EndNote. The proposed solutions were too complex, requiring too much new learning and too many steps.

In the end we saved thousands of dollars by developing a very simple set of rules for putting together an excel spreadsheet for gathering and sourcing qualitative information -- easy to open, easy to operate, everyone already knows how to use the software.

The book was most useful because I was able to wave it in the air and announce "people won’t use that feature" as we discussed different options. It was an antidote to the common tendency to feel that our co-workers "aught" or "should" do their work in a particular fashion. E.g. "Since documentation is important, people should be willing to spend some time doing it."

Great Information, and Easy to Read
I thoroughly enjoyed this book, It’s not one that I probably would have purchased on my own, but I had some expense account money to spend and it looked good. I gave it a shot, and now wish I’d ordered sooner. It’s a great introduction to web usability, it’s got lots of actionable information that will provide anyone working with the web some tips and help to steer things in the right direction.

I highly recommend it.

Great for Programmers with Little Web Usability Experience
I’ve been developing web pages for around 7 years. The only thing I can say is I can’t believe I never researched usability until now. This book definitely opened my eyes to a whole new aspect of the world of web design.

If you are new to web usability, or if you’re a "one stop shop" or a "one-man show", I highly recommend this book. If you’re new to web development, I HIGHLY recommend this book - I wish I had learned about usability from day one!

If you’re already familiar with web usability or work as part of a team, this book may not be as useful as some of the other books out there.

The only thing that kept this book from getting five stars is that the first 40 or so pages fell out of the binding (but stayed together, thankfully.. I was sort of able to glue them back in) within the first few days. I did leave the book open which placed stress on the spine, but still... I’ve never had that happen to me with any book before. Hopefully a future version will solve this little problem.

Short sweet and to the point.
I would recomend this book to anyone who wants to design websites. It is very important for usability. It was designed to be a quick read and is easy to understand. The title of the book even helps me when I’m designing because I think the user doesn’t want to have to think about how to navagate through a website, they just want to do what they have to do and move on.

This book mostly focuses on e-commerce sites but it still has some good tips that may apply to any website.

This book doesn’t teach you HTML or any programing it is strictly usability.

Great book with great tips
This book is very fun and easy to read. The author gives great usability tips..I definitely recommend it.

Absolutely Hilarious
I use this book as a "must read" for my Visual Design class. It is a great introductory book of design principle for interactive media and the way we use the web. It points out the obvious in an understandable way and keeps my students hooked (which is sometimes hard to do!). Hilarious and easy to follow. I read the entire book on a 2 hour flight...and I don’t mind reading it again each semester.