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Books: WebDesign

AVG Rating: 8.00
  Added 24 Jan 05   Updated Today
The Big Book of Designs for Letterheads and Websites  
30.89 $
New from 20.00 $
13 Used from 13.95 $

Author David E. Carter
Publisher Watson-Guptill
Publication Date 2002-04-01
Hardcover - 384 Pages
ISBN 0823004880

Amazon Reviews
amazon.com:
Displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must by done.
amazon.com:
Internet and email have changed the way today’s designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company’s website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter’s comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company’s message and keeping it consistent.
[ Add a Comment ]Amazon Customer Comments
Tasteful VS non-tastefulRating: 4
10 Aug 2005 @ amazon.com
I like this book better then American Corporate Identity 2002. I think it offers more - it is not only bigger but seams to be more diverse, which I suppose contradicts a bit to the title.

It has an index over clients and design firms at the end, other then that the whole book is full of designs.
Looking at the inside I think it offers more complete graphic solutions, it has very little text about the design; just who has done it and for whom (therefor I rate it 4 out of 5, instead of 5, some would want to know more about the thoughts behind the design, see more of the whole).

Other then that I think it is a great book that you as a designer could use not only for your own inspiration but for the customer as well, to get some ideas about what their competitors are showing and so on. Since it shows a lot of different designs for both print and web it works as a good reference when you want to make sure you are not creating a design for a company that is allready in use by another, as well.

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